The fashion and agri-food industries are two of Europe's most economically significant sectors — and two of the most polluting. SMEs account for roughly 60 % of EU greenhouse gas emissions, yet most lack the tools, knowledge, and tailored support to shift towards circular, sustainable business models. Young aspiring entrepreneurs feel a knowledge gap when it comes to starting green businesses. Existing entrepreneurs face regulatory uncertainty, financial barriers, and a shortage of sector-specific guidance aligned with the EU Green Deal and the new European Sustainability Reporting Standards (CSRD, in force from 2025).